January 30, 2024

How to Create Guides in Facebook Groups

Whether you run your own Facebook group or work for a brand, having a solid set of rules is essential. Not only do they establish the boundaries for what kind of content and behavior is allowed in your community, but they also help keep your members happy. Here are some tips to help you create rules that your audience will appreciate:

Start with a clear description of what your group is about. This will appear when people check out your page or see your ad, and it can help them decide whether to join your group. You can also use a pinned post (a regular post that you “pin” to the top of your Facebook page) to promote your group and drive traffic to it.

Create a welcome message for new members that shares what your group is about and reminds them of the group rules. This will go out automatically to all new members after they request to join your group, so you can rest assured knowing that it will be seen. For example, Canva’s welcome message explains their mission and reminds people that self-promotion is only allowed on Tuesdays.

Encourage your community to share posts and content by creating a rewards system. For example, some groups reward their members with badges for sharing, while others offer free swag or exclusive content for those who share. This is a great way to motivate your community and get them excited about your brand or cause.

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