January 30, 2024

How to Create a Vanity URL

Vanity URLs are short links that are branded with your brand name and/or logo, making them easier to remember, share, and track. Adding keywords in the slug of your vanity URL can help improve performance on search engines. In addition to looking nicer, making it easier for people to find you on social media and improving tracking, Vanity URLs also increase click-through rates (CTR) and boost SEO, according to Backlinko.

A great way to create a vanity url is by using a URL shortening service like Replug. This service allows you to use your custom branded link as the URL for the page you’re sending people to and provides you with a number of add-ons that you can customize to meet your needs, including a tracking and retargeting tool.

Once you have a URL shortener set up, you can create your Vanity URL by clicking on “+ Create a New Vanity URL” or by selecting the “+Edit Vanity URL” option from within any existing link. After you select the Vanity URL, you can choose the team or teams that can use it. This will enable members of that team to use the Vanity URL when shortening links and composing messages.

When creating a Vanity URL, it’s important to choose one that is unique, easy to remember, and aligned with your business or brand. It can be helpful to use a keyword that will attract the audience you want to reach, such as “eco-friendly cleaning solutions.” Then, make sure to include the Vanity URL on your website, in your social profiles, and anywhere else that you share links with others.

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