January 30, 2024

How to Create a Strategic Plan for Your Google Video Campaign

In the world of digital advertising, video content has become increasingly popular. Video is effective in promoting products and services to potential customers, as well as building brand awareness and establishing trust in brands.

But for your google video campaign to be effective, you need a strategic plan. This includes setting campaign goals, campaign subtypes and ad formats that tell your audience about the benefits of your product or service. It also means using measurement tools like Google Brand Lift to determine how your video ads have impacted consumer perception of your brand.

Using Google’s Ads attribution reporting tool, you can see how your video ads have contributed to last-click conversions. This can help you refine and improve your strategy for future campaigns. In addition, you can use tools such as Google Search Console’s video-specific reports and tools to understand why your video content is not being indexed by google.

Create a new campaign by selecting “Video Ads.” Select the goal you want to achieve from the following options: Leads; Website traffic; Product and brand consideration; or Brand awareness and reach. Then choose a name for your campaign and set a budget for it. You can choose a delivery method of standard or accelerated, and decide where you’d like your ads to be shown (or not show). You can also add locations, networks, and devices you want to target, as well as add content exclusions.

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