You can have a website that’s better than your best salesperson--a lead generating machine that works 24/7 to fill your business pipeline like clockwork. But to build that website, you’ll need a few key materials.
First, make sure your website is conversion-focused. Ensure that your content is written in the voice of your ideal buyer persona and that your calls-to-action (CTAs) are clear, concise and targeted to their specific pain points and goals. Also, ensure that you have Google Analytics installed so that you can monitor your site performance and identify opportunities to improve it.
Next, create a website that’s mobile-optimized. Because a majority of visitors are now using phones and tablets to access websites, you’ll want yours to look and function well on these devices. That includes ensuring that your website is responsive and features dynamic content, which allows you to deliver personalized web pages based on the type of device, browser and previous page history of a visitor. This type of personalization can increase your website’s conversion rate by up to 42%, which is a great way to generate leads.
Finally, use your website to showcase your business’s unique value proposition. One of the best ways to do this is through a case study featuring a satisfied customer. A good case study puts your prospective customers in the shoes of the featured customer, giving them a real-world example of how your service helped their business or family.