January 30, 2024

How to Copy Keywords in AdWords

While it's important to add keywords in your ad copy, the key is to ensure that they are effectively employed. Too many keywords can create an ad that doesn't accurately convey what you are selling, or worse, may even be less relevant than an ad without any keywords.

One way to ensure your ad copy includes keywords is to incorporate them into your headline and description, as Google uses these to determine whether or not to show your ad. This helps to reassure searchers that you understand their inquiry and that you can provide what they are looking for, which in turn can improve your Quality Score.

Aside from adding keywords, there are a few other things you should keep in mind when writing your ad copy. For example, try to be as specific as possible when describing what you are offering. While round numbers can sometimes work, a more exact figure can often be better because it conveys a sense of legitimacy. Another thing to keep in mind is that while it can be tempting to include some statistics, they should always be backed up by reliable sources.

This week, Google quietly added the ability to copy keywords, ads, or ad groups right in the AdWords Web UI. This makes it a lot easier to restructure your campaigns and ad groups without having to open up AdWords Editor. To use this feature, simply select the items you want to copy from the Edit menu drop down and then hit Ctrl-C/Cmnd-C. You can also copy negative keywords, which is handy for excluding certain categories of searchers from your ad.

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