January 30, 2024

How to Check Your SSI Score on LinkedIn

LinkedIn is a platform designed to help business professionals network, meet potential clients and customers, and promote their products or services. The platform also offers a variety of tools to measure and understand the effectiveness of their social selling efforts. One of these is the Social Selling Index, or SSI. This article will walk you through how to check your ssi score on linkedin, and how you can use the information to improve your efforts.

The SSI is calculated by assessing four activities on your LinkedIn Premium or Sales Navigator account: connecting with the right people, engaging with insights, sharing and promoting content, and establishing relationships. LinkedIn claims that those who engage in these four areas of their profile are more likely to close deals.

Depending on how you set up your profile, LinkedIn will also tell you what the average SSI is for your industry and how you rank in comparison to others. For those who are a little more advanced in their use of the platform, they may even be able to track changes from week-to-week.

However, it’s important to remember that LinkedIn’s SSI is just one metric among many that need to be considered as part of a value-based sales approach. It’s easy to get caught up in chasing SSI scores, and they can sometimes become a vanity metric that distracts you from the actual work of building meaningful connections. To avoid this, make sure to look at your SSI on a weekly basis and map it to the KPIs you are tracking.

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