February 23, 2024

How to Change Your FYP on TikTok

When it comes to marketing your business on TikTok, getting your videos featured on the platform’s coveted FYP is the holy grail. Not only does it expose your content to a large audience, but it also shows that you’re creating content your followers care about.

While there’s no surefire way to land on the FYP, there are some hacks you can try to help improve your chances of making it on the platform’s curated feed. For example, by using a combination of trending hashtags, sound effects, and emojis, you can increase your chances of getting featured on the feed.

TikTok’s algorithm uses factors like language, country, and device type to determine your interests — along with the captions, sounds and hashtags you engage with. Once it understands what you like, it will show you more of it on your fyp page. However, the algorithm can get a little off track and start showing you things you don’t want to see.

Luckily, TikTok’s algorithm can be retrained to show you more of what you want. The company is introducing a new feature called “Refresh” that lets you reset your fyp and start fresh to retrain the algorithm about what types of content you’ll enjoy. It’s a handy tool to have if you feel that your fyp is no longer catered to your interests.

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