January 30, 2024

How to Capture Email Addresses From Website Visitors

When a customer comes to your website, you want them to know that you’re a trustworthy company who wants to stay in touch. Email marketing is a powerful way to continue that conversation, so it’s important to make sure you’re capturing email addresses from every visitor.

The question is, how can you do that? One option is to use a popup form that appears as soon as visitors land on your site. You can customize the design to match your brand and set it to appear at exactly the right moment. This type of email capture is called a triggered campaign.

Another way to collect emails is by using a form on a specific page of your website. This is often a good choice for pages that have clear purchase intent, like your product or services pages. This is also a great way to follow up with visitors who may have left without purchasing.

If you have a blog, try posting a sign-up form at the end of each post. This can be a great way to give your readers something in return for their time, such as “click here to subscribe” or “stay up to date with the latest industry news.”

Alternatively, you can set up a triggered campaign that displays an attention-grabbing form after a certain amount of user inactivity. This is a great way to re-engage users who have switched to a different tab or put their device down, and it’s especially effective for websites with high bounce rates.

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