January 30, 2024

How to Be a Wanelo Model - How to Get Your Products Featured on the Front Page of Wanelo

Wanelo (Wan-elo) is a fast growing social sharing site for online shopping. It’s often referred to as the “Pinterest for eCommerce”. However, unlike Pinterest where there are recipes, infographics and DIY projects, Wanelo is only about shopping.

This makes it a much better platform for retailers who want to drive sales. Wanelo is free for consumers to use but if you want your products to appear on the front page of the site you have to pay to be a ‘wanelo model’.

For Tier 0 retailers this is free but you aren’t guaranteed to be featured on the front page of the site. Regardless, your products will be shared with thousands of shoppers on the site. For Tier 2 retailers they pay a fee per product sold to the site but their products are guaranteed to be displayed on the front page of the site.

In our experience, we’ve seen that if your products are posted to the front page of the site it can be up to 6 times more effective than simply having a ‘buy on wanelo’ button. You also get access to a wealth of information about your customers. When a shopper saves your product it typically shows intent to purchase – they’re either thinking of how the item would fit into their wardrobe, need to find matching items or are considering purchasing as a gift for someone else. In any of these situations you can reach out directly to the shopper and try to convert them into a sale.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.