January 30, 2024

How to Advertise on Yelp

Many business owners struggle with determining whether or not to advertise on yelp. While some marketers are skeptical of Yelp's ability to deliver quality customers, others have reported great returns on their investment. Ultimately, it depends on the needs of your business and budget.

Getting Started

Before committing to a Yelp advertising campaign, make sure your Yelp profile is complete and accurate. If you don't already have a Yelp profile for your business, create one by claiming your business and filling out all the relevant information (including listing photos). You should also take the time to complete the specialties and history sections of your profile, which can give potential customers more insight into the type of work you do.

Once your Yelp profile is set up, start attracting positive reviews from your current and past customers. This is a large part of what makes or breaks your Yelp experience. In addition to asking your current customers for a review, consider leveraging tools like our easy-to-use review request email template to ask your customers non-intrusively to leave a rating and review.

Full-service Yelp ad customers also benefit from several enhancements to their business profiles, such as a photo slideshow that displays on desktop, mobile and app pages. You can also use the Yelp Ads Dashboard to manage your account, set advertising goals and view ad performance data. If you are a full-service Yelp customer, you can also use this tool to add negative keywords to your ads, which will prevent your ads from showing up for searches that include those terms.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.