When dating app Bumble first launched in 2014, CEO and founder Whitney Wolfe Herd was surprised that she didn’t see her new app advertised on Twitter or Instagram. With a modest budget to promote the app, she came up with a few “crazy hacks.” For example, she would pay a local cookie shop $20 to adorn yellow-frosted cookies with white Bumble logos and deliver them to college sororities.
The results were impressive. By leveraging Bumble’s data-driven approach to advertising, the company was able to reach the right audience at the right time with relevant content. This helped them to generate leads, drive downloads and increase visibility on the App Store.
As they expanded into new markets, it was essential to understand nuances of each region. To identify the best keywords, they relied on Search Match and Audience Refinements to ensure they were speaking to a specific audience.
The company’s marketing and brand teams work hard to bring the Bumble and Badoo brands’ missions to life across major mission-centric media campaigns, community marketing events, in-app content and more. This dedication to their audience has led to the brand’s recent success—Bumble was recently named the fastest growing American startup in history.