January 30, 2024

How to Add Keywords to Your eBay Listing

As an eBay seller, you know the importance of SEO (search engine optimization). You can level up your profile and increase conversions by optimizing listings. The process involves adding the right keywords, and it can be time-consuming. However, it is worth the effort to ensure that buyers find the listing they are looking for.

One of the core values of eBay's search engine, Cassini, is relevance. Relevant listings appear higher in search results because searchers are more likely to click, view, and buy. In this article, we'll show you 9 steps to optimize your eBay listing for better visibility and sales.

In order to maximize exposure and drive conversions, you need to strategically use keywords in your listing titles and description. A keyword is a significant word or short phrase that represents the main idea of your product. Using keywords in your listing titles and description is the best way to signal to eBay's search algorithm what your listing is about.

The eBay Title is the most important part of your listing. You have up to 80 characters to simultaneously describe your product and incorporate keywords. This is why it is so important to carefully craft each listing with both keywords engagement accuracy and your brand values in mind. Avoid using keywords to "stuff" your listings, as this is frowned upon by eBay and can cause customer dissatisfaction.

Keywords also work in the item specifics and identifiers section of your listing. These fields are analyzed by eBay's search algorithm to determine how well your product matches the search query of potential buyers.

This is Charm SEO

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