January 29, 2024

How Often Should You Pin on Pinterest?

Pinterest has evolved into a platform that prioritizes unique content. That means that pinning duplicate Pins should not be a part of your strategy. Instead, focus on creating new and fresh content each week.

However, for some users that may not be feasible. In such a case, it is recommended that you schedule your seasonal content at least 3 months in advance. This will give Pinterest the time it needs to fully understand your content and distribute it to the right audience when it’s ready.

Ultimately, consistency is key on any social media platform. Keeping a consistent schedule will help to build trust and visibility for your account. This could mean pinning every day or a few times a week. Ideally, you want to use a scheduling tool like Tailwind or utilize the native scheduling feature to make this easier.

Tailwind’s scheduling features offer you the ability to see optimal times to pin based on your account and audience. Look for the green outlined slots to find recommended timings. These times are based on your audience’s timezone and what they are most active on the platform. However, if you suddenly start pumping out loads of content, it could potentially trigger the algorithm and be seen as spam!

While there are no set rules on how often you should pin, it’s important to start small and gradually increase your frequency. New Pinners and small businesses can start with 1-5 Pins a day, which will allow them to grow their audience and traffic over time.

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