February 23, 2024

How Often Does Google Index Sites?

Google was founded in 1995 by Larry Page and Sergey Brin, a pair of Stanford University graduate students with differing backgrounds but the same passion for computers. The company is currently the world’s most popular search engine specializing in Internet-related technology and services. Its products and services include online advertising technologies, cloud computing and search engines. It has over 100 offices in countries across the globe and is known for its quirky culture, a slogan that is still used today (“Don’t be evil”), and a corporate culture that emphasizes innovation and employee satisfaction.

The first step in the Google indexing process is finding out what pages actually exist on the web. This is done through a process called crawling, where Google “bots” visit sites and discover their content through links. Google’s servers then keep a record of this information, which can later be used to determine the relevance and worth of certain pages.

Once Googlebot has discovered a page it needs to decide what it is all about. The textual content is analysed, images and videos are studied and the entire page is compiled into a searchable database referred to as Google’s index. The index contains everything from the latest blog posts to the most important pages on a website.

It can take anywhere from a few days for new pages to be indexed to as long as months, depending on the quality and freshness of the content. This is why it’s so important to ensure your website is constantly updated with fresh, relevant and interesting content. Peppermonkey Media, Orlando’s best SEO company, offers professional guidance on creating and updating your site in order to improve the speed at which Google will index and re-crawl your content. To learn more contact us for a free digital marketing consultation.

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