February 23, 2024

How Much Money is 26 Million Views on YouTube?

There's no single answer to this question, as the amount that a video earns depends on many factors. A video's overall niche and geographical location play a big role in its potential earnings, as do the type of ads it features. For example, keywords that have high competition and a local focus can cost more to bid on than broad ones like "car insurance."

YouTube monetization largely relies on Google-placed ads. A video's ad revenue is measured per 1,000 ad views, or CPM (cost per mille). For instance, if an advertiser pays $1 to run an ad on your video, YouTube keeps $0.45 and you get $0.55.

Viewer engagement is also important, as a video with engaged viewers is more likely to generate click-through rates (the number of people who actually click on the ad) and thus more ad revenue. In addition, YouTube offers a range of other ways for creators to earn money, including affiliate marketing, where they promote products or services to their audience and receive a commission if viewers purchase those products or services.

Despite this complicated landscape, some popular YouTube creators make six or even seven figures. Among the top 10 highest-earning YouTubers are Ryan and Nastya, a couple who do makeup tutorials; Dude Perfect, a group of five thirtysomething gamers who play popular games like Minecraft and Fortnite; and Rhett and Link, who perform food stunts like tasting Flamin' Hot Cheetos-flavored Pop-Tarts on their daily show Good Mythical Morning.

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