When a customer searches for a local service provider, they usually scan the search results to find one that is trustworthy and reliable. Google has created a program called Google Guarantee that helps customers distinguish businesses that are verified and worthy of their trust. The program offers a safety net to buyers in the form of reimbursements up to $2000. The program has specific conditions that must be met in order for the buyer to be reimbursed. The conditions include property damage, pricing discrepancies, and responsiveness issues.
The cost of being google guaranteed depends on the industry and location in which the business operates. In general, the cost is around $50 a month or $600 a year. This fee is paid to Google in exchange for displaying the google guaranteed badge on Google My Business listings. It is also displayed in paid ads on Google Search and Maps.
There are many benefits of being google guaranteed, including the ability to attract more customers and increase sales. This is because the green checkmark is a signal to potential customers that your company is trustworthy and worth their investment.
The best way to determine if being google guaranteed is worth it for your business is to weigh the costs and benefits against your current marketing budget and goals. You should also keep in mind that if you are not currently using local services ads, becoming google guaranteed may not be worth the investment.