Instagram models use their popularity on social media to make money from sponsorships, brand partnerships, licensing their image and content, consulting services and more. It takes a lot of hard work and business savvy to turn social media fame into profitability. We’ve rounded up some of our favorite examples to show how these entrepreneurs are using their following and engagement to build successful brands online.
How Much Do Instagram Models Make?
The biggest factor that impacts an Instagram model’s earning potential is her number of followers. Models with millions of followers can command high fees for sponsored posts and other collaborations. The quality of her content also plays a role, with high-quality photos and videos attracting more lucrative deals.
Other revenue sources include affiliate links (when models promote products and share a code that earns them commission), clothing lines, beauty products, IGTV ads, badges in live, and fitness classes. Some models even offer modeling consultations to aspiring models.
A model’s niche and audience demographics can also impact her earnings. For example, a model that specializes in fashion and beauty may attract more interest from brands looking to reach millennials. In addition, consistency and professionalism when working with brands can help a model earn more. There are also many online tools that can assist with determining an Instagram model’s rate of pay.