January 30, 2024

How Many Outbound Links Should Be Included in a Blog Post?

Outbound links (also called external links) are links that direct readers to another website. Bloggers use them to back up claims and stats, verify facts, and point readers to related content that isn’t available in their blog. They also add value for their audience and help with SEO by passing link juice to the websites they link to.

Ideally, outbound links should be used sparingly and to good effect. It’s important that bloggers choose the right kind of sites to link to and avoid linking to low-quality sites, as this can devalue their own site. There is no specific number of outbound links that should be included in a blog post, but most experts suggest that a ratio of 2-5 links per 1,000 words of article is ideal.

Make sure to use dofollow links (which pass link juice) when it makes sense, and nofollow links when it doesn’t. Dofollow links are more likely to be clicked on and increase the chances that your site will rank well in search engines, while nofollow links won’t.

It’s a good idea to set all of your outbound links to open in a new window. This way, your readers can still enjoy the content you’re recommending without having to leave your site and without worrying about them clicking on unrelated or low-quality links.

It’s also a good idea to regularly check your outbound links to ensure that they are all working properly. Broken links can cause a bad user experience and can also negatively impact your site’s SEO.

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