January 31, 2024

How Many Links Should You Have in Your Main Navigation?

When people think of website navigation, they often picture the main menu at the top or on the side of the page. But there's more to the story than that, and much of it involves understanding how search engine optimization (SEO) works.

From an SEO perspective, all links on a website count. That includes internal links in the footer and navigation bar, as well as the pages themselves. The number of navigation links that should be included on a webpage depends on how many pages are needed to satisfy the goals of the site. The goal is to have a clean, structured navigation structure that reflects the hierarchy of the pages on a site.

Having too many navigation links can confuse your visitors and may cause them to scan right past an important page. In general, the primary navigation should be confined to seven links or less. Complex businesses with many products and services can use dropdowns to add more items, but limit them to two levels and be careful to avoid using a "fat footer" or mega menu that has too many links and is difficult for users to scan.

Finally, navigation links are an opportunity to optimize for keyword phrases that visitors may enter into search engines. Be sure to use these keywords sparingly, however; keyword stuffing can hurt rather than help your rankings. And when possible, shorten navigation link text (controlled by the title field of each page) to make it easier for users to scan and understand which links they want to click.

This is Charm SEO

At Charm SEO, we empower businesses to reach their full online potential. Our team of experts specializes in creating tailored digital marketing strategies that drive traffic, enhance brand visibility, and boost conversions. Let us help you navigate the digital landscape with our innovative and results-driven solutions.