January 30, 2024

How Long Should a Real Estate Video Be?

A real estate video is a great way to showcase a property and attract potential buyers. However, it’s important to know how long a real estate video should be. Typically, videos that are over 10 minutes become too long and lose the attention of viewers. Ideally, real estate videos should be between 3-7 minutes.

One of the most common real estate videos is a walk-through video. This type of video is used to showcase the exterior and interior of a property, as well as any special features. It is recommended to have a clear storyboard before shooting the video, which will help ensure that all of the key areas are covered. Having a clear idea of the shots you need will also save time and money.

For the best results, it’s important to include a mix of both beauty shots (such as highlighting the kitchen or a luxurious bathroom) and technical details, such as square footage or number of rooms. Aim to capture all of the important spaces and features, but don’t worry too much about including every inch of the property in the video. With a growing number of buyers purchasing properties site unseen, it’s more important than ever to make sure you can demonstrate the space online.

A home purchase is an emotional decision, so your real estate videos should focus on establishing the home’s connection to the buyer’s life. For example, highlighting the peace and privacy of the neighborhood, the convenience of nearby amenities, or the ability to walk to school are just a few ways you can establish a strong emotional connection.

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