February 22, 2024

How Long Do Ads Stay in Review on Facebook?

Facebook's advertising review process is designed to ensure ads meet their Advertising Standards. This is a necessary step to maintain a level playing field and cultivate an environment where users trust advertisers. It also prevents deceptive practices, misleading content or offensive material from slipping through the cracks.

Most ads are reviewed within 24 hours and can go live once approved. However, it can take longer than that.

There are many factors that can affect how long an ad stays in review on facebook. For example, if you create a new lookalike audience, it can take up to 48 hours for it to fully populate so that Facebook has enough data to review your ad.

Another factor is how crowded the queue of ads to be reviewed is. Ads that are in a larger queue will be reviewed slower than those in smaller queues. In addition, the complexity of your ad can also impact the amount of time it takes for Facebook to review it.

Also, making edits to running ads can trigger a new review of the ad. So, if you make a change to your ad while it's in review, the 24-hour countdown will start again. Refrain from constantly changing your ad to avoid long wait times.

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