February 22, 2024

How Long Can a Story Be on Facebook?

Facebook Stories have become a popular feature on the social network, allowing users to share short-lived photos and videos with followers. Businesses use the feature to highlight cool content or promote their brand. Facebook Stories are also a great outlet to drive traffic to a business website or other external URLs.

The video clip in a Facebook Story cannot be more than 30 seconds long. The length limit is meant to keep stories quick and engaging. If you upload a video that is longer than this, Facebook will trim it down for you.

While ephemeral posts only stay visible for 24 hours, you can keep them in your Facebook Stories Archive so you and your followers can revisit them. This archive is only available to you and your followers.

You can also add a Call to Action button on your stories that will direct viewers to a specific page on your website. This option is best used for a business that has a large catalogue of products or services and wants to showcase them in one place on Facebook.

Using Facebook Creator Studio, you can create a story that includes a video snippet that will encourage viewers to visit your site to learn more about your products or services. You can even link to a product category that is already listed on your business’s page. Using this workflow, you can track unique opens and engagements on your Facebook Stories (including replies, reactions, swipe ups, stickers and profile taps) to see how well it is performing.

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