TikTok is one of the best social platforms to use for creating video content. However, if you post any kind of spammy content or engage in spam-like behavior, the platform might shadowban your account. This happens to prevent spammers and bad actors from ruining the platform for others. The duration of a shadow ban varies but typically lasts 1-2 weeks. It is important to cross-reference your content with the TikTok guidelines and terms of service before you post anything. The content that can lead to a shadow ban includes content that violates copyright rules, is inappropriate for the platform, or spams with content. The platform might also shadow ban your profile if you follow/unfollow too many users at once or overuse hashtags.
Other reasons for being shadowbanned on tiktok include displaying low-quality videos, using music that is not licensed for use on TikTok, and buying or selling fake engagement. In general, the platform is looking for authentic and engaging content that resonates with the audience. Lastly, it is important to only have one account per device and not engage in any kind of spammy activity. This includes using too many hashtags, overusing automation tools, and following/unfollowing too many accounts at once.