January 31, 2024

How Do I Find Out How Much a Keyword Costs?

If you’re using pay-per-click advertising to promote your business, it’s important to understand how much each keyword costs. This way, you can determine which keywords are most effective for your budget and plan accordingly. In this article, we’ll explain the factors that influence the cost of a keyword and provide tips for finding out how much each one costs.

A keyword is a word or phrase that search engines use to understand the meaning of a web page or online search query. Keywords are often used in search engine optimization (SEO) to ensure that pages are visible for relevant searches. They’re also important for setting a budget when running Google Ads.

Keyword prices vary depending on the type of industry and competition level. For example, highly competitive keywords in the legal, financial & insurance, and technology industries have some of the highest CPCs on the search network. However, the cost of keywords in these industries is justified by their high pay-off and customer lifetime value.

Google’s Keyword Planner is a free tool that can help you find effective keywords for your marketing strategy. When you enter a seed keyword or a URL, you’ll see a list of related keywords with their estimated cost per click. Check out the “Top of page bid (low range)” and “Top of page bid (high range)” columns to get an idea of how much it might cost to rank first on a results page for that keyword.

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