January 30, 2024

How Can Dynamic Remarketing Benefit Him?

Dennis Moons is the founder of Store Growers and a Google Ads expert with 12 years in running campaigns. He helps businesses compete effectively in the marketplace by providing advice and training.

How can dynamic remarketing benefit him?

With dynamic remarketing, you can use a product feed to create ads that are tailored to the specific products and services that users were interested in when visiting your website. Then, when a user remarkets to your site by visiting other websites and apps, they’ll see dynamic product ads that display those same products and can include specific ad copy that makes the offer compelling.

This level of personalization and relevance is very useful for ecommerce stores but can also be used by any type of business in a variety of different situations. For example, a customer may have loved a pair of heels on your store but left without purchasing them. With remarketing, you can show them the same pair of heels they were viewing, along with other related products, to encourage them to come back and complete their purchase.

Another advantage of dynamic remarketing is that it can save you time by creating larger audience segments based on visitor behavior rather than having to create custom audiences for each type of product. That’s great news if you run a large online store and have lots of products! However, you’ll still want to create a few smaller custom audiences for product viewers, shopping cart abandoners and other important groups of visitors.

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