February 23, 2024

Best Ways to Sell Video Courses Online

Whether you’re an educator creating instructional videos or an influencer starting a community, video courses can be a great way to monetize your passion. But how do you get started? And what are the best ways to sell video courses online? In this article, we’ll share tips from real course creators who’ve turned their expertise into a profitable business.

1. Choose a platform that will be the right fit for your course.

When it comes to selling video courses, the platform that you choose is going to be a key factor in how well your course performs. You want to make sure that the platform you choose is a good fit for your audience and that the pricing model matches up with the subject matter of your course. For example, a self-hosted course with a four-figure price tag won’t be as successful as a niche course on a topic aimed at C-suite executives offered on a marketplace platform.

2. Promote your course through organic marketing strategies.

While paid marketing can be an effective way to reach new audiences, it’s important to focus on organic marketing strategies to build a loyal following for your course. This includes leveraging social media platforms where your ideal audience is active, hosting Q&A sessions and live streams to connect with students, and creating content that positions you as an expert in the field.

You can also offer discounts and bundles to help drive enrollment. Another option is to pre-sell your course, which is an easy way to generate early sales and collect email addresses before your course officially launches. And with a video publishing and distribution platform like Thinkific, you can easily create a sales page to enroll students in your course and seamlessly collect payments and customer information.

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