January 30, 2024

Best Question to Ask When You Are Trying to Define Your Audience

When it comes to defining your audience, you can go one of two ways. You can try to appeal to everyone, a strategy that is sure to fail, or you can break your audience down as much as possible and make the most out of your efforts. The problem is that it can be easy to get carried away and whittle down your target audience too far, which will not only limit the success of your marketing efforts but will also waste time and resources.

The best question to ask when you are trying to define your audience is not what demographics you have to work with (sex, age, etc), or what you would like to sell them, but instead what problems they are facing. This will help you to create content that speaks directly to them and helps solve their biggest issues. This should be the driving force behind all of your creative efforts, and is the main reason why it is important to always put yourself in your customer’s shoes. If you can’t imagine yourself wearing your product or using your service, it is likely that they won’t either.

The easiest way to get a feel for your audience is to study your current customers and buyers. Take note of their buying habits, what they enjoy about your products and services, where they hang out online, and any other data you can gather. You can also use this information to construct customer personas, which are profiles of ideal buyers that can help you direct your marketing efforts more effectively.

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