A business’s target audience is the group of people who are most likely to buy its goods or services. Targeting the right audience allows businesses to focus marketing efforts and advertising dollars on groups that will actually generate revenue.
Every organization has multiple audiences - customers, employees, shareholders, community members, etc. The challenge is not trying to be everything to everyone but rather identifying and prioritizing which audiences are the most important to achieving your company’s most important goals.
A good way to determine if you are targeting the right audience is by monitoring what people are saying about your brand online. This is typically done through a tool such as Google Alerts. You can also monitor your web traffic using a tool such as Google Analytics.