January 30, 2024

Achieving Your Marketing Objectives With Display Advertising

Achieving your marketing objectives starts with laying out clear goals that you can measure and understand. Your objectives should be measurable, realistic and aligned with your company's broader business goals. For example, you shouldn't set an objective like increasing sales by 3,000% in one month unless it's something your organization is capable of and will drive a good return on investment.

Display campaigns can help you capture the attention of users when they're using apps, reading news and browsing websites. When used strategically, they can be a great tool to generate leads and help grow your company's business. You can achieve this by creating ads that are interesting, relevant and valuable to your target audience. This can be done by including a call to action, offering exclusive discounts or access to gated content.

Brand awareness is a key metric for many companies, as it can lead to an increase in traffic to your website or other marketing channels. This can be achieved by strategically placing your ads, ensuring they are relevant to your target audience and using call-to-action buttons that will encourage people to visit your site or perform a search.

Jacob's physical toy store relies on offline metrics, such as store visits and in-store sales. He's heard that specialized campaign types can help him meet these kinds of goals. Which campaign type would he choose to reach his target audience?

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