February 23, 2024

5 Reasons Why My Subscribers Keep Going Down on YouTube

When your channel gains traction and you start to see a steady flow of subscribers, it can be very exciting. However, there are many factors that can impact whether or not your subscribers stay on board, and sometimes those changes can be unexpected. When your subscribers begin to drop off, it can feel devastating, especially if you have been working hard to gain new followers. In this article we will explore the 5 main reasons why your subscriber count may be decreasing, and what you can do about it.

Changes to your content

It is important to stick with a consistent type of content to maintain your audience’s interest. Making drastic and sudden changes to your content can be very frustrating for your viewers, and in the worst cases, will cause them to unsubscribe. A good rule of thumb is to slowly transition from one type of content to another, shedding old subscribers along the way as you pick up new ones that are interested in your new direction.

YouTube Purging

If you notice a large number of your subscribers disappearing, it’s probably because YouTube has been purging inactive accounts. This is a regular process that YouTube does to ensure that the subscriber count reflects authentic and engaged viewers. It is also done to prevent spam and abuse on the platform. Although it can be discouraging to lose subscribers, removing fake accounts is ultimately a positive thing for the community as a whole.

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